Greece attracts 30% of Thomas Cook bookings
Greece is currently the destination with the greatest number of bookings at Thomas Cook, CEO Alan French said during a press conference in Athens on Wednesday, with 30% of the travel organization’s bookings for a single country, greekcitytimes.com reports.
French added that some popular Greek islands, like Rhodes, have seen a spike in reservations compared to 2021.
He said that he had met with Greek National Tourism Organization resident Angela Gerekou and discussed both the mistakes made in the past as well as the company’s new model that will guarantee its customers’ money. Thomas Cook now works exclusively as an online travel business under the international Fosun Tourism Group. French and Gerekou also discussed the promotion of off-season tourism.
As the executive said at the press conference, Greece can offer a wide range of holidays to all travelers throughout the year, while the country is among the top destinations for Thomas Cook globally, and British and Dutch visitors in particular.
He noted the company aims for more flexibility and will take advantage of multiple airlines and types of hospitality alternatives in Greece.
Based on the firm’s data, he said, Rhodes is the most popular island, followed by Crete, Kos, Corfu, and Santorini. Couples prefer Rhodes for the summer holidays, while Santorini comes in third. Compared to 2021, he said, bookings for Rhodes have increased sevenfold, those for Kos have multiplied by 5.2, Crete 4.6, Santorini 3.9, and Corfu 3.6.